01
Patek Philippe · Audemars Piguet
Iconic models and complications from renowned Swiss manufacturers.
We buy luxury watches · Milan Duomo
Your watch deserves an expert appraisal.
Boutique del Gioiello buys pre-owned watches from leading luxury brands: Rolex, Patek Philippe, Audemars Piguet, Vacheron Constantin and many other prestigious watchmakers.
We recommend booking an appointment and bringing watches with their original box and warranty papers.
Individual appraisals · Central Milan · Appointment recommended
The value of time.Valutiamo orologi di prestigio, preferibilmente completi di scatola e garanzia.
Brands we buy
Pre-owned watches from the finest brands.
We buy prestigious pre-owned watches, including sports and dress models, chronographs and complications. We consider reference, authenticity, condition, accessories and market demand.
02
Vacheron Constantin · Rolex
Classic, sports and professional watches, including current and discontinued models.
03
IWC · Jaeger-LeCoultre
Fine timepieces, chronographs and sought-after models.
04
Panerai · Breguet
Watches defined by distinctive design, heritage and mechanical sophistication.
05
Cartier · Chopard · Piaget
Elegant and precious watches, assessed by reference and condition.
06
Omega · Longines
Selected pre-owned classics, sports watches and collectible models.
Purchase decisions are made on a case-by-case basis. The listed brands indicate watches we may buy and do not imply affiliation or authorized-dealer status.
Appraisal by appointment
What is your watch worth?
A pre-owned watch's value depends on its brand, model, reference, age, authenticity, condition, servicing history, original accessories and market trends.
We recommend making an appointment before visiting and bringing, whenever available, the original box, warranty papers, documents and accessories. A complete set can affect the appraisal.
Contact us before visiting
Book an appointment.
Tell us the brand, model and reference of your watch. If possible, send photos and let us know whether you have the original box and warranty papers.
Message us on WhatsApp ↗A final purchase offer is made only after examining the watch. We may also consider watches without their original accessories.
How it works
Three simple steps to selling your watch.
01.
Contact us and book
We recommend booking an appointment and sharing the brand, model and a few photos in advance.
02.
Bring your watch and accessories
Please bring the original box, warranty papers, spare bracelet links and service records, if available.
03.
Receive your appraisal
We inspect the watch and make an offer that you are free to accept or decline.
Expertise and discretion
A historic Milan boutique at your service.
Boutique del Gioiello has operated in central Milan since 1970, with a physical boutique where you can offer pre-owned watches from prestigious brands.
Appointment recommended
Contacting us in advance helps us organize the examination of your watch.
Box and warranty papers
We prefer watches accompanied by their original box and papers, when available.
Individual appraisal
Each reference is assessed according to its condition, authenticity, accessories and market demand.
In the heart of Milan
Visit us at Via dell’Unione 12, steps from the Duomo, for a private, personal consultation.
Your questions answered
Frequently asked questions
Should I book an appointment to sell a watch?
Yes, we recommend arranging an appointment by phone or WhatsApp so we can prepare for your appraisal.
Do I need the original box and warranty papers?
We recommend offering watches with their original box and warranty papers. We can also examine watches without them, on a case-by-case basis.
Which brands do you buy?
Patek Philippe, Audemars Piguet, Vacheron Constantin, Rolex, IWC, Jaeger-LeCoultre, Panerai, Breguet, Cartier, Chopard, Piaget, Omega and Longines, depending on the model and its condition.
How is the purchase price determined?
We consider authenticity, brand, reference, condition, working order, service history, accessories and market demand.
Can I send photos before visiting?
Yes. Message us on WhatsApp with the brand, model and photos, ideally showing the front, back and any original accessories.
Where is Boutique del Gioiello?
At Via dell’Unione 12, 20122 Milan, a short walk from the Duomo and Missori metro station.
Visit us in Milan
In central Milan, steps from the Duomo.
For a private appraisal of your pre-owned watch, we recommend making an appointment and bringing the original box and warranty papers, if available.
Boutique del Gioiello
Via dell'Unione 12
20122 Milano (MI)
Phone: 02 8646 1726
For current opening hours: boutique opening hours ↗
Would you like to sell your watch?
Book an appointment and bring the original box and warranty papers if possible.